What is this Info Marketing Stuff Anyway?

What is all this hoopla about Info Marketing?  Folks keep going on about how you can make all kinds of money doing info marketing. They say you can have the internet lifestyle. Work when you want. No need to open a store and keep products in there. And lots of other really cool things that make it sound so good.

Lets start out with a quick definition of info marketing. Not an official definition but a layman’s definition. Basically info marketing is marketing information to the public. The information can be packaged in a variety of different ways to include eBooks, books, training courses, webinars, seminars, DVDs, audio books, websites and blogs. Another information marketing definition would be the process of creating and selling helpful training materials on a specific topic.

What that means is you can literally sell information that people are looking for. Not a whole lot different than businesses offline, is it? People come to the internet to find solutions to problems they are having. We/you are here to guide them towards that solution. Folks go to brick and mortar stores to find a solution to a problem just the same.

Why would someone buy my book?

Information is priceless at times. People have paid money for information for thousands of years. Today, people use the internet and the search engines to search for answers to their questions. Doing a search for solar panels might give you hundreds of thousands of results. Those might be free but sifting through them all could take days or even months. Then you may be so confused you forgot what your question was.

If you take the time and your knowledge of the topic and compile all this information into a single place, an ebook, folks will gladly pay you for that information. Think about that for a minute. Wouldn’t you pay for a book on solar panels rather than trying to search the world over for bits and pieces of information here and there? Sure you would – if you were interested in solar panels.

But I’m not interested in solar panels

That’s where the art of picking a niche is all about. There is so much information out there and so many different topics and subtopics it would be crazy to write an ebook that tried to cover every topic. So pick a niche or an area of interest and narrow it down to a very narrow topic. Instead of deer hunting, choose archery deer hunting or growing food plots for deer. There are literally hundreds of sub topics to any main category you choose. Focusing your campaign in on a single topic can help target folks to your products.

Your job as an info marketer is to guide folks to those products. Give them directions on how to get to the solution. Provide them with good solid content that will help them make a decision before making a purchase or choosing a service from a company.

If you like this and are interested in finding out more about the subject you will love this training.

Info Marketing Training

To your success,

Brad Henks