In this blog post I am going to teach you about how to write articles that pull traffic to your website. I will tell you how to compel the reader to not only read your article but want to read more from you and click on to your website.
Article Marketing to pull traffic to your website is different from writing articles just to provide content on a topic. If you are writing an article or white paper on a topic, you want to give all the information you have on that topic in that article. When writing articles to pull traffic you want to provide good content but also leave the reader wanting more.
Keep Traffic Generation in Mind when Writing Your Articles
I feel it is necessary to keep your ultimate goal in mind when writing articles. No matter which type of article writing you are doing, either the white paper type or writing to drive traffic. When writing to generate traffic you want the reader to feel 1) you provided really good content that was helpful and 2) that they want to read more from you.
To do that you have to balance your content. You need give them really good helpful information that also leaves them hanging and feeling they need to know more from you.
If you are not effective at this they will read your article, like the information and just leave, not visiting your site. On the other hand if you don’t provide enough good information, they may not feel you have enough to offer and won’t click through to your website or squeeze page.
How to Make Them Want More
You need to know what to write about. Start with your niche or topic and jot down a list of 5-8 things you know about it. Then jot down 5-8 things you know about each item on that list. Now you have 25 –50 things you can write about. You can add as many topics and subtopics as you can think of. Potentially giving you over a hundred topics to write about.
Come up with a compelling title for your article. Keep it specific to what your article is about. Don’t try to trick them into reading your article. Use your list of keywords to decide on a title. Use at least one in the title. This not only helps them find your article, it tells them what the article is about. Keep it specific to your subtopic.
For instance, if your niche is deer hunting you might pick a subtopic such as food plots for deer hunting. A title might be Planting Nutrition Food Plots for Deer Hunting. That title pulls in the deer hunting folks that are interested in how to plant nutrition plots for deer. You have a better chance of finding readers and driving traffic to your website with these highly targeted keyword titles.
Now, your article should answer or address the topic in your title. If you don’t do this your reader may not think you are honest and will doubt your honesty when it comes time to actually purchase your product or join your list.
So there you have it, I have taught you some basics of how to do traffic pulling article writing. Use these tips the next time you write an article and you should start to pull in some good traffic to your site.
If you liked these article writing tips and still want to learn more, which any good marketer does, then you should check out this training designed for beginning article marketers.
To Your Success,
Editor, Info Marketing Success Daily