Oct 162011

In this blog post I am going to teach you the basics of article marketing for your information marketing business. This email will teach you about what is article marketing, why do article marketing and basics of writing an article for info marketing business.


What is Article Marketing

The info marketing business has always been about providing content for your customers and subscribers. One of the best ways to do that is through article marketing. This method is sometimes referred to as bum marketing. Not really sure why, but that’s what some folks call it. Writing articles and publishing them on the internet is a great way to provide good content and drive traffic to your website.

Article marketing is basically just writing articles, publishing them on websites across the internet and then sit back and watch the traffic come in from them. The amount of traffic and sales of course will depend on how well you craft those articles and how well you compel folks to click on your link back to your website or offer.

These articles don’t have to be long, actually shorter ones in the 400-600 word length seem to do the best. Folks don’t like to read as much as you would think. These short, to the point articles get your point across and leave the reader wanting more.


Why Do Article Marketing

Article Marketing is a great way to get free traffic for your information marketing business. Writing articles is also a great way to get the word out about your business. What your business is about, what products you have for sell and how to contact your business to purchase your products.

The way you do that is by crafting an article that is easy to read and one that leaves the reader wanting more. Add an author box that tells about you and provides a link back to your offer or website so the reader can get more information from you. And possibly purchase some of your products there.

Article marketing for your info marketing business is also a good way of creating back links to your website. The more back links you have the better off you are, especially if they come from a highly relevant article. When your article gets published or copied to other blogs and ezines your link goes with it. So you not only get direct links and visits, you get indirect visits from all those other places that your article is published.


Basics of Article Writing

Writing articles doesn’t have to be all that hard. Don’t think about it so much, just do it. Sit down, decide on a topic, jot down 2-3 things about that topic and then just start writing. Make the article relevant to your website or offer.

Start with an introduction telling them what you are going to tell them. Next write a paragraph or two about each of the subtopics you chose. Each paragraph should be 2-3 sentences long. Then wrap it up by telling them what you just told them. It’s really not all that difficult if you just sit down and do it.

So there you go, I have just taught you about the basics of article marketing for your information marketing business. I taught you about what is article marketing, why you should use article marketing and the basics of how to write an article. This should get you started on your path to a profitable article marketing business.

If you liked the article marketing basics I just taught you and you are interested in learning more article marketing tricks and methods designed for the beginning article marketer, then give this training a look:


Article Marketing Methods for Beginners

To Your Success,

Brad Henks

Editor, Info Marketing Success Daily