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Jan 122012
 

Killer Website Copy

Have you ever spent money you didn’t have on web copy that turned out to be pure trash? Then have to either re-write what you paid someone else to do or start over from scratch?

Writing killer copy for the web is a skill that every website owner must learn. It is not an easy skill to learn but gaining an understanding of the fundamentals will send on your way quickly.

Gaining the knowledge and skills necessary to write effective web copy will allow you to not just produce great looking and sounding copy, but you will be able to produce copy that will allow you to earn a full time income from the web.

In this book you will learn all the fundamentals to turn a profit, attract more clients, increase conversions, and really get your website working for you with having to hire expensive copy writers.

In this book you will be shown how to write Killer Website Copy that will allow you to finally tap the power and potential of owning your own website. After learning these skills you can develop your own powerful website and grab those profits for yourself, without the need for those SEO experts.

Grab Your Copy Now!

Copywriting is a science and there is a formula to it. Once you learn that formula, you can repeat it to produce successful website after successful website. You  could even farm out your skills as a successful copy writer to others that are willing to pay highly for your elite services.

In this training you will discover why less copy is better, even though your ego tells you to pack on the words.  You’ll learn how to get inside your readers mind and give them the copy they want to read. After completing the training in this book you will understand how to write headlines that grab the readers by the eyeballs and drag them into your website.

Learning all these secrets has helped me become a much better web copy writer myself. I am certain that you will feel the same as you start reading and learning. Ideas will begin to form in your mind of how you can implement these teachings into your next copy writing project.

Get your copy of Killer Copy For The Web Today, and be well on your way to becoming a powerful web copy writer tomorrow.

Killer Copy For The Web | Learn How To Write Effective Copy For The Web

 

To your Success,

Brad

 

 Posted by at 8:27 pm
Jan 112012
 

Writing effective website copy is a skill that just about every online marketer needs to develop. There are many reasons to have this skill. In this blog post you will find 5 things that you really need to know about writing effective copy for the web.

 

1. Writing Good Website Copy Is Not Easy

 

Like they say, “If it was Easy, Everyone would be doing it”. Well, that definitely applies to web copy writing. Creating copy for your website is not like writing a letter, or writing a paper for your language arts class. It takes a different breed of writing skills to master, and some time to get it right as well.

 

Although it may not be easy, it certainly can be learned if you apply yourself. You probably won’t get it right the first time out. Most marketers don’t although that first sales letter you write may seem to you to be the most beautiful piece of writing ever created.

 

Don’t fall in love with it. You will probably need to tweak it, change it, add video or audio to that sales page to make it actually do what it is intended to do – make a sale.

 

2. You Still Have To Create Quality Content

 

Although the website visitors these days don’t really care if your format is exactly correct, or perhaps your grammar is a bit off, you still have to give them some good quality content. If you don’t, they will be gone as quickly as they can click that mouse button.

 

Not only do you need good content for your visitors, you need it for the search engines. Yeah, they still look for good content. More so than ever with all the algorithm changes lately that are putting a lot of bloggers out of business.

 

If you are familiar enough with your niche to create a quality product, then you should have enough knowledge to provide solid content for the visitors. Content that will help them believe that the answer to their problem is waiting for them inside your product.

 

3. Shorter is Better Sometimes

 

When it comes to writing copy for the web, short and to the point is important. You still need to provide the content, but keep it concise. Only write what is needed to convey your point.

 

Keep your sentences short. Write so that they make good sense, but don’t add in big words just to make you look smart – no one cares how smart you are.

 

Break up your paragraphs every two or three sentences. That makes it much easier for the human eye to follow. No one likes to try to read a wall of text. You can go four to five sentences if you need to but not much more than that.

 

4. Narrow Your Target Audience

 

The internet is a huge place these days. Trying to write copy that interests everyone is a lost cause. Think about it, you are reading this blog post because you are interested in learning more about writing effective web copy. You’re not here because you are researching model airplanes. So why would I add stuff that you don’t want to read?

 

If you try to write to too broad of an audience, most of them will leave and not come back. You could have just lost several of the targeted buyers you were after. They don’t know that you have the perfect solution to their problem because your copy didn’t speak directly to her.

 

5. Snappy Headlines Turn Heads

 

One of the hardest things to learn seems to be writing good headlines. The headline is probably the most important words on your website. If they don’t speak directly to your target audience and answer the challenges they have, most folks won’t even open the page.

 

A headline that grabs your attention is one that has your wants and desires in mind. It doesn’t matter if you put the most beautiful words up there with the brightest colors around them, if they don’t say what the reader wants to learn they are almost useless.

 

Once again, you need to keep the headline short. Say what you need to say in as few words as possible. Try to keep it all on one line if possible. That way the eye doesn’t have to track the sentence to the next line.

 

If you need to say more, put it in a sub-headline. That way you can finish the thought and have a much easier reading headline. Remember that today’s online visitor is used to short, fast paced information. They are used to tweets, social networking sites and the like that only allow very limited characters in the message.

 

By the way, do you want to learn even more about writing effective website copy? If so you should download my ebook that teaches Killer Website Copy.

Killer Copy For The Web | Learn How To Write Effective Copy For The Web

 

 Posted by at 10:11 pm
Dec 092011
 

In this blog post I am going to teach you more about email marketing. You will learn how to find an email service and what to look for in an email marketing service.

 

Email marketing is one of the internet’s oldest forms of marketing, and still to this day it is one of the best ways to make money on a consistent basis. So the next step for beginners is where the heck do I find one of these services and what should I look for? Sit tight and read on because all that information is right in front of you.

 

 

Briefly let’s go over why you need an email service in the first place. After all, you could just collect a bunch of email addresses and send emails to them one at a time. Or do a mass email from your home email provider.

 

Let me tell you right now that won’t work, at least not very long. Your service provider will consider it as spam and shut you down. Plus it is such a time consuming task that you won’t be able to keep up with it for very long. Marketers did that in the old days, they didn’t have any services to use. Now, you must have permission to send those emails.

 

Here are a few other reasons you should use a respectable email service provider (ESP):

 

Tracking – most will let you know how many opens, and who opened your email

Targeting your emails – you can build multiple lists that target specific buyer interests

Getting past spam filters – major deal here, ESP’s generally have clout with ISP’s so your emails don’t get stuck in the spam box

Time Saving – you can spend 5 minutes queuing up an email and send it to 10,000 people

 

How to Find an Email Service

 

Probably the easiest way to find an email service is just to do a search online. You will come up with thousands of results. There will be free services and paid services. Generally, the paid service is what you want if you plan to build a long term business around it. Free services are ok for small lists or if you only plan to send emails every once in a while. Monthly or quarterly emails would fit into that category.

 

Another way is to look at the bottom of several of your emails, there is usually some sort of a link to the service. See what the most used service is and give them a look. Go into some forums and ask what other marketers are using. Word of mouth is one of the best marketing tools there is. People will tell you what they think, especially if they have had problems with a certain service.

 

You can even give them an old fashioned phone call and talk to them.

 

What to look for in a Good ESP

 

Look at your business needs first. What are your plans for the future? Are you going to be sending emails out daily, weekly monthly etc? Ask about the cost of basic and advanced services. What kind of tracking is provided? What about opt in features, such as squeeze pages or integration into your blog or social network page.

 

Sometimes you may plan to do fancy html encoded emails or newsletters. Some of the free services won’t allow that. You also need to be able to send a standard text version of that fancy email to folks that can’t receive the html coded versions. There are still a lot of those out there.

 

Most good services will have lots of online tutorials about how to get set up and how to do the basic and advanced stuff. Study those and make sure your provider has them available.

 

Pricing is critical. Most services are similar for the basic packages, but once you get to a certain size list your monthly charges increase. Compare the costs and services you get with list sizes and payment plans that are available.

 

Trial periods are nice. Make sure you get a chance to test out the service. Many have a month long trial period for free or $1. Take advantage of that. You may find that you prefer a different service or just don’t really need all the advanced features of a paid service. In that case take another look at some of the free services.

 

Other marketers will be glad to recommend one. Take that advice. Look at what the big guys are using and see if it fits into your business model and budget.

 

On that note, I will recommend the service I use –  Aweber. Most of the marketers I know are using it because of its reputation for deliverability and easy of use.

 

Another good service that many marketers use is Get Response. I don’t know which one has the most users but I would say they are about even with Aweber coming out ahead.

 

I hope you got some good out of what I just taught you about email marketing services. There is more to learn, but it is really a straight-forward thing. You really have to get in and get started. It is a necessity for an online business. Give those two a try and let me know what you think of them.

 

Awber

Get Response 

 

To your Success,

Brad

 Posted by at 7:09 pm
Nov 172011
 

In this blog post I am going to teach you about writing reviews to generate traffic for your website.

Here’s what we’re going to do.

Write a Product Review of something you are familiar with – good or bad. Hopefully you like the product.

If it is a product you can also promote as an affiliate that is even better.
Go to an affiliate network like Clickbank or Share-a-Sale and pick out
something you personally use.

People often buy products based on honest reviews…rather than a
normal sales pitch, or recommendation. People who are looking for
reviews are “buyers”…they have already decided to buy the product,
but they just need to be reassured that they are making the right choice.

Here’s how you do it.

1.) Choose a product, service or membership that you personally use
and really like…and go find their affiliate program. If you can’t find the
affiliate program of your product, email the owner of the product and ask them…they will be happy to help you with this. Go to CBTopSites find all the latest affiliate programs on Clickbank.
2.) Locate your referral URL, or your affiliate link.

3.) Write your review of the product.

– Okay…now it’s important to know how to write a review that is helpful to people. You are not trying to sell the product, you are actually intercepting a sale decision in progress and giving them what they want – proof & justification.

So your job is to simply make a “Fact Sheet” for this product
and share your experience. Be sure to include the following:

  • The product name
  • The person associated with the product (author, developer, etc)
  • The merchant’s official domain name
  • The brand/company name
  • The version history (especially with software)
  • How long have you been using this tool or service?
  • Why is This Product a Good Choice…tell them how it helped you.
  • Advantages and Disadvantages of the products

Don’t just stuff keywords, but make sure to naturally include as
much detail as you can because it will give the search engines something to serve up to people researching that exact product.

Once you have written your review you can easily post it on your blog.
Be sure to include the product name and that this is a review in your
blog title and two or three times throughout your blog post.
E.g. “Review of Product XYZ” as many people will search for reviews of specific products on Google and this will help your review to get ranked in the search engines.

And remember, when soon-to-be buyers are researching a product,
they’re usually on the verge of buying something. What they’re
looking for is a mixture of proof and justification. They want their
money to go to good use, but they also want to help themselves
internally justify the purchase.

Your job is to just intercept them…and help them make the final decision.

That’s it!

To Your Success,

Brad

P.S. Here is a good review of a softball glove as an example.

 

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Nov 092011
 

In this blog post I am going to teach you about forum marketing, what to say in forums to improve seo and how to know what to talk about while participating there – without sounding silly.

Forum marketing is a great way to make friends and improve your SEO at the same time. It is also a good way to increase your knowledge of  the topic, and help other folks out as well. Imparting your knowledge to them.

Sometimes a new member of a forum may be overwhelmed with all the conversations that are happening. If you are beginning a forum marketing campaign as part of your overall SEO for your website and you are not familiar with the topic, then you may be a little overwhelmed too.

Not to worry, like they say – just jump in feet first and get wet. By that, I mean you should just start reading the conversations and gather information from them. At first, you can just read through. If you don’t think you know enough to even ask a question, then keep reading more conversations. Eventually you will gain enough knowledge to join the conversation and eventually answer some questions.

Start out by posting a question and see what people reply to you. You may be surprised that others are just as interested in knowing your question as you are. As questions about the 5 best things about your topic, or how to do something related to your topic.

Perhaps you are in a softball forum and don’t know the rules of the game. You could start a thread asking “What are the main rules of softball?”. Or you could ask about what size ball they use. Is it the same for boys as it is for girls, etc.

Maybe you need to know what kind of equipment you need to start playing. Eventually, you will gain enough knowledge from the answers to your questions to start answering other folks questions. You could even just join in on conversations putting in your concern or opinions.

One thing you want to keep in mind is not to be too aggressive. By that I mean don’t be posting too much. Only spend 10-15 minutes at a time in one forum. You can jump around from topic to topic, ask or answer a question in each topic, then move on to another forum and do the same.

You don’t want to appear to be a forum fly, one that spends all day long chatting in that forum. IT can come off as spamming, and that is something you definitely want to avoid.

Another way to gain some knowledge quickly is to just do some research on the topic, do an internet search, buy a book on the subject, maybe read a magazine. You’d be surprised how many folks in those forums are not as informed or educated as they think they are. It won’t take long for you to become an expert on your topic.

Just jump in with both feet, get started today. Procrastination is what causes most internet marketers to fail. You can be a success if you just stay focused and consistent. Use your knowledge of forum marketing to make it a profitable part of your information marketing business.

If you liked what I just taught you I know you will love what you will learn in this training:

The IM Teacher

 

To your success,

Brad

 Posted by at 10:53 pm
Nov 042011
 

In this blog post I am going to teach you about finding the best forums to join if you are conducting an online forum marketing campaign to boost your info marketing business. For a beginning marketer, it can be difficult to find a worthwhile forum.

 

To the uninformed or beginning info marketer, spending time on forums may seem like a waste of your valuable time. And it can be if you aren’t focused and haven’t prioritized your efforts; however, if you find the right forums and conduct yourself professionally while there, you can boost your info marketing business greatly by conducting a forum marketing campaign.

 

Finding the best forums for your marketing campaign can be daunting since there are so many in every niche. It seems every online marketer now has a forum connected to there website. While that is not completely true, there are a lot to weed through to find the best ones.

 

You want to focus your search on forums that pertain to certain aspects of your business. Similar to the way you use keywords to focus other people’s searches to your site. You could, for example, search for forums that discuss subtopics of your niche.

 

Here is a little secret that works to find all the forums you want. Go to google and type in:

Site:.com”powered by vbulletin” golf resorts    – Type in your niche keyword where I have the words “golf resorts”.

 

Asking employees or friends what online communities they participate in is another good way to seek out quality forums for your campaign. They can tell you how active the forum is and what the topics are covered.

 

What to look for in a good forum.

Some of the criteria for a good forum would contain the following:

–         forums that have at least 1000 members and 10,000 posts

–         forum must get at least 15-20 new posts every day

–         stay away from forums with a lot of spam posts

–         and of course don’t use forums run by your direct competitors…

By the way, I found that short list at About.com but it’s a good set of criteria to go by.

Choose about 4-5 forums to participate in. If you do more than that at first you will get overwhelmed. Perhaps your niche is golf, you could find forums about golf clubs, golf courses, golf training, golf resorts and golf technology maybe. That would give you 5 different subtopics of your niche to advertise in. And remember, these are highly targeted prospects in each of those sub-niches.

Ok, there are some great ways to find some forums for your niche. The one thing you need to maintain is be focused, don’t spend too much time in each one. Provide good answers and comments and be nice. Forum marketing is just one of the many areas of info marketing that you can use to boost your business. If you liked what I just taught you that you will probably enjoy the training you will receive here:

 

Marketing Dashboard

To your success,

Brad

Editor, Info Marketing Success Daily

Nov 012011
 

In this blog post I am going to teach you the basics of how to write catchy headlines, the kind that will make people take notice and open your emails.

One of the most important parts of an email campaign is getting folks to actually open and read your email. To do that you need an eye catching headline. One that not only grabs your attention, but almost forces you to open the email.

 

Why do you need a catchy headline and not just any old headline?

First off we need to talk about what is the purpose of the headline in your marketing emails. You probably get a lot of emails every day, some you open but most just get over looked and deleted without opening. Those are useless to you and to the marketer that sent them. So the main purpose of the headline is to get the reader to open the email.

The purpose of the headline or subject line is to entice the recipient into opening, reading and acting on the information in the email. So don’t ever underestimate the importance of those few, but powerful words.

 

So what makes a catchy headline?

You have to remember that you are sending your emails to a person, a real live human, not just a computer someplace. They aren’t sitting there just waiting for your email either, they are getting lots of emails from other marketers every day just like you do.

A catchy headline answers one very important question. What’s in it for me? That is the number one thing they are interested in. If it doesn’t tell them how they will benefit, they will probably not open, not read, and not act on your email. Keep them short and to the point.

The best headlines make the subscriber feel that if they don’t open and read the email they are missing out on something important. You want them to feel like they will be out of the loop if they don’t open your email.

 

Where can you find some samples to go by?

Look at your newspaper to start. Those headlines have to be short and succinct. They have to convey the message, get you to read and do it in a very limited amount of space and words. Study how they form those headlines, those folks have gotten very good at it.

Look at the emails you get each day. Notice those that you open, copy those into a text editor and keep them on your desktop for easy use. You can re-use them, writing them so they pertain to your email. No problem in that. If they got you to open the email, they probably will work on others.

Those are some basic but very important techniques to use for writing catchy headlines for your emails. If you liked what I just taught you, then I think you will probably really like what you will learn from this training:

Email Secrets – What to Mail – When to Mail – How To get Them to Open and more…

 

To your success,

Brad

Editor, Info Marketing Success Daily

Oct 252011
 

Build Your List With Articles

In this email I am going to teach you how to build your list with articles as the basis for driving traffic. I will teach you the difference between list building and link building, writing articles that get people to click through, and getting them on your list.

 

The info marketing business has many methods of traffic generation. Most all of them will drive some traffic. You have to find a method that works for you. Using article marketing to build your list is a great way of doing just that. Now, it does require a lot of work, but so does any other method if you want to be profitable online.

 

List Building or Link Building

 

You can use article marketing in a couple of different ways. One of those ways is to write articles to drive traffic. You can drive that traffic directly to your offer, or you can drive that traffic to build your list. In writing for list building, you want to have original content on your 4-5 top article directories. Write 100 articles per month and watch your list build.

 

The other use for article marketing is for link building.  Now, this requires a different approach to article writing. For this method you need to write huge amounts of articles and submit them daily to hundreds of article directories. That may seem daunting, but there is a method that makes it doable. It is called software spinning, and there are programs that will do that for you. This method helps improve the page rank of your website.

 

Getting The Click Through

 

In list building article marketing, you must get the click through. The reader must click your link at the end of your article and go to your squeeze page to get on your list. Your article must be written with that goal in mind.

 

To achieve that goal, you need to do a couple things. Your article must provide a solution to the reader’s problem. Perhaps it is an answer to a question, or perhaps it is providing some details or a review of a specific product. You should provide good solid content for the solution. The other part of the equation is to leave them wanting more at the end of the article. Don’t promise three things and only give two, but let them know there is more to learn.

 

Get Them On Your List

 

After you provide them with a solution or an answer to their problem, they need a way to find out more from you. To do this they need to get on your list. If you have written a compelling article this won’t be too difficult. They will want to give their information to you because they trust you as a good source of information.

 

To get them on your list, you need to have a way for them to provide you with their information. The best way is to use a squeeze page or web form. Your autoresponder service will have this option. You can use just the web form and have the service host it, or you can build a more compelling website and host it yourself. This is generally the better way to do it. It shows that you are a professional at your craft.

 

There you have it, if you like what I have just taught you I think you will enjoy learning even more about article marketing and list building in the training below:

 

Step by step instructions for building your list fast

 

To your success,

Brad Henks

Editor, Info Marketing Success Daily


Oct 182011
 

In this blog post I am going to teach you about how to write articles that pull traffic to your website. I will tell you how to compel the reader to not only read your article but want to read more from you and click on to your website.

 

Article Marketing to pull traffic to your website is different from writing articles just to provide content on a topic. If you are writing an article or white paper on a topic, you want to give all the information you have on that topic in that article. When writing articles to pull traffic you want to provide good content but also leave the reader wanting more.

 

Keep Traffic Generation in Mind when Writing Your Articles

I feel it is necessary to keep your ultimate goal in mind when writing articles. No matter which type of article writing you are doing, either the white paper type or writing to drive traffic. When writing to generate traffic you want the reader to feel  1) you provided really good content that was helpful and 2) that they want to read more from you.

To do that you have to balance your content. You need give them really good helpful information that also leaves them hanging and feeling they need to know more from you.

If you are not effective at this they will read your article, like the information and just leave, not visiting your site. On the other hand if you don’t provide enough good information, they may not feel you have enough to offer and won’t click through to your website or squeeze page.

 

How to Make Them Want More

You need to know what to write about. Start with your niche or topic and jot down a list of 5-8 things you know about it. Then jot down 5-8 things you know about each item on that list. Now you have  25 –50 things you can write about. You can add as many topics and subtopics as you can think of. Potentially giving you over a hundred topics to write about.

Come up with a compelling title for your article. Keep it specific to what your article is about. Don’t try to trick them into reading your article. Use your list of keywords to decide on a title. Use at least one in the title. This not only helps them find your article, it tells them what the article is about. Keep it specific to your subtopic.

For instance, if your niche is deer hunting you might pick a subtopic such as food plots for deer hunting. A title might be Planting Nutrition Food Plots for Deer Hunting. That title pulls in the deer hunting folks that are interested in how to plant nutrition plots for deer. You have a better chance of finding readers and driving traffic to your website with these highly targeted keyword titles.

Now, your article should answer or address the topic in your title. If you don’t do this your reader may not think you are honest and will doubt your honesty when it comes time to actually purchase your product or join your list.

So there you have it, I have taught you some basics of how to do traffic pulling article writing. Use these tips the next time you write an article and you should start to pull in some good traffic to your site.

 

If you liked these article writing tips and still want to learn more, which any good marketer does, then you should check out this training designed for beginning article marketers.

 

Learn Article Marketing

 

 

To Your Success,

Brad Henks

Editor, Info Marketing Success Daily

 Posted by at 6:07 pm
Oct 162011
 

In this blog post I am going to teach you the basics of article marketing for your information marketing business. This email will teach you about what is article marketing, why do article marketing and basics of writing an article for info marketing business.

 

What is Article Marketing

The info marketing business has always been about providing content for your customers and subscribers. One of the best ways to do that is through article marketing. This method is sometimes referred to as bum marketing. Not really sure why, but that’s what some folks call it. Writing articles and publishing them on the internet is a great way to provide good content and drive traffic to your website.

Article marketing is basically just writing articles, publishing them on websites across the internet and then sit back and watch the traffic come in from them. The amount of traffic and sales of course will depend on how well you craft those articles and how well you compel folks to click on your link back to your website or offer.

These articles don’t have to be long, actually shorter ones in the 400-600 word length seem to do the best. Folks don’t like to read as much as you would think. These short, to the point articles get your point across and leave the reader wanting more.

 

Why Do Article Marketing

Article Marketing is a great way to get free traffic for your information marketing business. Writing articles is also a great way to get the word out about your business. What your business is about, what products you have for sell and how to contact your business to purchase your products.

The way you do that is by crafting an article that is easy to read and one that leaves the reader wanting more. Add an author box that tells about you and provides a link back to your offer or website so the reader can get more information from you. And possibly purchase some of your products there.

Article marketing for your info marketing business is also a good way of creating back links to your website. The more back links you have the better off you are, especially if they come from a highly relevant article. When your article gets published or copied to other blogs and ezines your link goes with it. So you not only get direct links and visits, you get indirect visits from all those other places that your article is published.

 

Basics of Article Writing

Writing articles doesn’t have to be all that hard. Don’t think about it so much, just do it. Sit down, decide on a topic, jot down 2-3 things about that topic and then just start writing. Make the article relevant to your website or offer.

Start with an introduction telling them what you are going to tell them. Next write a paragraph or two about each of the subtopics you chose. Each paragraph should be 2-3 sentences long. Then wrap it up by telling them what you just told them. It’s really not all that difficult if you just sit down and do it.

So there you go, I have just taught you about the basics of article marketing for your information marketing business. I taught you about what is article marketing, why you should use article marketing and the basics of how to write an article. This should get you started on your path to a profitable article marketing business.

If you liked the article marketing basics I just taught you and you are interested in learning more article marketing tricks and methods designed for the beginning article marketer, then give this training a look:

 

Article Marketing Methods for Beginners

To Your Success,

Brad Henks

Editor, Info Marketing Success Daily